We're running three studies right now that are entirely self funded. One study is to see if coaching is actually helpful. I'm like 99 % sure that the data will be good, that i'll show an effect but, ah, you know, so that's one of the biggest stuies that we're doing,. Like, is this experiment actually helping people? Now, we get a lot of anecdotal evidence, right? People are saying, oh, coaching has helped me a lot... But the question is, does it can we actually say, like, scientifically, that it works? Ye, but this is going to get trolly if the bar doesn't up taet, we