Marketers obsess over Millennials and Gen Z, but the real money? It’s in Gen X. They’re in their peak earning years, make major purchasing decisions, and quietly fuel some of the most successful brands today. So why do most marketers overlook them?

In this episode, we break down how Gen X shops, what makes them buy, and the ‘lazy’ way to sell to them without trying too hard.

💡 Why Gen X isn’t brand-loyal—but is habit-loyal. 💡 How to use nostalgia without making them feel old. 💡 The 3 fastest ways to make Gen X buy on autopilot.

📢 If you’re tired of chasing Gen Z trends and want to sell to the generation actually making money, this episode is for you.

🔊 Listen now and start winning over the most overlooked buyers in the market.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf