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2min chapter
George Lucas: Box Office Billions
Good Bad Billionaire
Rescued by Steve Jobs and Star Wars Tie-in with PepsiCo
This chapter explores how Steve Jobs saved George Lucas from bankruptcy by purchasing Lucasfilm's graphics group for $5 million, which later became Pixar. It also highlights Lucas' financial successes with Indiana Jones and the Star Wars franchise, as well as the peculiar TV commercials featuring iconic characters.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode