Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.
This week, Sim and Maia discuss effective marketing strategies focused on showcasing the journey and building personal connections with customers. They highlight the impact of emotional investment and how it leads to higher engagement, retention rates, and repeat customers for small businesses and creators. They also mention the drawbacks of certain strategies like sales, collaborations, and paid ads, emphasising the need for authenticity and organic growth in marketing efforts.
Watch the episode on Youtube here
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