17min chapter

MASTERS OF MEDDICC  cover image

Masters of MEDDICC - Travis Patterson - 10 Times Enterprise Sales Leader - Episode #3

MASTERS OF MEDDICC

CHAPTER

Recruiting Talent from Diverse Sales Backgrounds

This chapter discusses the recruitment strategy at PTC for finding talent from other sales industries to join their technology sales team. They emphasize the importance of hiring young, aggressive, and smart salespeople from diverse backgrounds like selling printers and copiers, regardless of having a technology degree.

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