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S05.EP17 - Humour in Branding with Paddy Gilmour

JUST Branding

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Humor in Branding: Strategies and Safeguards

This chapter explores the psychological styles of humor and their strategic application in branding, categorizing humor into supremacy, incongruity resolution, and arousal safety. The speakers emphasize the importance of understanding the audience’s preferences before employing humor, and highlight successful examples from popular media. Additionally, the chapter addresses the complexities and risks of using humor in marketing, suggesting safeguards to mitigate potential missteps.

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