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5min chapter
How Insurance Ads Became the Industry Standard
Trapital
The Importance of Cultural Discourse and Brand Differentiation in Insurance Advertising
This chapter explores State Farm's decision not to advertise during the Super Bowl and discusses the strategies insurance companies use to differentiate themselves in a commoditized market, such as relying on cultural discourse for recall and creating cultural currency through marketing communication.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode