The Introverts Edge

As tempting as it is for us introverts to think that having an online-only business means we can hunker down and keep to ourselves, the truth is that we all need outside perspectives. In this episode of The Introvert’s Edge, Beth Buelow of The Introvert Entrepreneur explains why it’s crucial that we get out there and connect with other people, whether through networking, attending presentations, or meeting for lunch. It’s not just about building a network; it’s about creating inspiration.

Yes, Introverted Entrepreneurs Need the Outside World

It’s natural for introverts to prefer working on their own rather than being drawn to outside people and groups. But as Beth explains, when we isolate too much, we get stuck in our heads and our ideas can dry up. External stimulation, even something as simple as attending a webinar or going to a movie, has the effect of pulling us out of our heads, allowing us to generate fresh ideas.

If the idea of socializing causes you a pang of introverted anxiety, take heart – Beth suggests that these activities can be entirely on your own terms. Choose ways to connect with others that you’re comfortable with, that will replenish your coffers, and that will keep your brain stimulated. You don’t have to mingle with every person in the room; the important thing is to participate in activities that give you new ideas and insights on your business.

Of course, this doesn’t mean that the people you speak to are going to hand you the answers. It’s simply the process of being open to new ideas, hearing new perspectives, and talking through your thoughts – this is what can turn on that light bulb and reveal the way forward. If you’ve chosen a safe space to connect, and you feel a level of control, you may be amazed at what insights you can discover.

Finding a Supportive Network for Introverted Business Owners

You may cringe at the idea of attending a networking event or a mastermind, but the right group for you is out there. For example, Beth describes the mastermind group that she’s a part of, which is highly structured, well-facilitated, and provides opportunities for people to speak safely and comfortably. This results in a nurturing, empowering environment that works for her as an introvert.

What does this mean for you? Beth advises that you not give up in your search for a helpful, supportive group. If one group doesn’t work, no problem; try something else. There is absolutely no need to try to force a fit. If you aren’t comfortable, don’t make it about you. It’s simply about finding a network in which you feel supported and heard – and that group does exist. Keep putting yourself out there, and you’ll find it.

First, notice who you’re currently surrounding yourself with. Are you primarily spending your time with family and friends in traditional employment, who don’t understand the challenges of entrepreneurship? Are they supportive, or all doom and gloom? You don’t have to cut them out of your life, but you’ve got to connect with other entrepreneurs. Try an organization like BNI or Toastmasters, and pay attention to how you feel in the room. Give it a fair chance, but don’t force yourself to continue attending if it isn’t the right fit. It’s all about experimentation and persistence.

It may sound contrary, but it’s important to remember that once you’ve found the right group, you also need to be conscious of when it’s time to leave. When you’re taking the next step in your business, you want to surround yourself with people who are already accomplishing what you want to accomplish. Want to write a book? Time to surround yourself with authors. Be deliberate and big-picture about who and what are going to help you most, and then get out there and make it happen.

Some Questions I Ask:

• Is it ok for us introverts to just stay in our offices and not worry about any extroverted activities? (0:10)
• How can we reach out for help when we feel we’ve hit roadblocks? (6:35)
• What is the best way for an introverted entrepreneur to find a supportive network? (10:01)
• What do you consider your introvert’s edge? (18:14)

In This Episode, You’ll Learn:

• Why you have to get out in the real world even if you’re an exclusively online business (0:36)
• Why staying too much in your head is the death knell of your business (1:16)
• The creativity benefits of interactive verbal processing on your own terms (4:25)
• The best way to find a support system that works for you (6:55)
• Suggestions for where to find support, and how to evaluate whether the group will work for you (10:17)
• When it’s time to leave a group, even if you love it (13:01)
• The mindset you need to adopt with every new group you try (17:20)
• How to tackle fear rather than trying to eliminate it (17:50)
• The personal and professional benefits of cultivating empathy (18:17)

Resources Mentioned in the Show

• Part 1 of this episode
• BNI
• Toastmasters

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