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#101 Dealership Data Wiz: Beating the algorithm to sell cars, How to "sell to zero", Where A.I. is actually adding value | Jeremy Nowling, Head of Digital Retailing, Rohrman Auto Group

Car Dealership Guy Podcast

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Trends in the Automotive Market and Future Plans at Rohrman Auto Group

The chapter analyzes the current trends in the automotive market, highlighting the increased competition for consumer attention on third-party websites due to the abundance of new car inventory available. It emphasizes the importance of understanding and optimizing algorithms on platforms like AutoTrader and CarGurus for dealerships to boost visibility and sales. Additionally, it delves into the guest speaker's future plans at Rohrman Auto Group, focusing on growth, innovation, and fostering a company culture with the involvement of family members and the next generation in the automotive industry.

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