Gwyneth Paltrow: “Transaction can actually be a service”
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
00:00
How I Found Goop
When I first press send on my MailChimp account of my first Goop newsletter, that was in 2008. And I had no idea that it would become a business or how I would monetize it as a business. We started with kind of an immediate revenue stream, which was through ads and then some native content,. My passion really lay around creating product. But it was done very, very slowly and very organically.
Transcript
Play full episode
