Ted Harrison, Head of Advertiser Production at Twitter, hopped on the Social Pros podcast to delve into the best ways to approach your Twitter content strategy in today’s world.
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Full Episode Details
It may have been around for 16 years now, but Twitter is still one of the go-tos for building a brand social media presence. So, who better to help you revamp the way you approach your content than Twitter’s Head of Advertiser Production, Ted Harrison?
Ted joins this week’s episode to delve into the crux of what makes a standout social media strategy.
As he tells us, it’s all about grabbing attention on social media, which all boils down to two things—pulling location and pulling context. He also highlights the video-centric nature of the platform and some of the best ways brands can leverage video to their advantage.
Altogether, get ready to hear some very interesting metrics, Ted’s “magic ratio” on Twitter, and plenty more insights that are sure to help you take your Twitter game to the next level.
In This Episode:
- 05:29 – What does Ted’s role entail?
- 06:49 – ‘Ted’s Top Gun: Maverick’ campaign
- 10:22 – Twitter content – How are brands thinking vs. how brands should be thinking
- 15:07 – Paying attention to audience
- 16:40 – Prioritizing video content on Twitter
- 20:10 – Do brands or creators lead the race in Twitter video content?
- 22:03 – Engaging with creators on behalf of brands
- 24:48 – Innovative creator-brand partnerships on Twitter
- 27:24 – How to have a voice on Twitter
- 29:41 – What, when and how to measure metrics
- 33:55 – Ted’s clever way to get the audience’s attention
- 38:13 – Ted provides expert advice for social pros
Resources
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