9min chapter

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RV219 - MUST LISTEN: How Your Pipeline Problem Costs You $50MM+/Quarter | Go To Market Live Episode 36

B2B Revenue Vitals

CHAPTER

Navigating Marketing Budgets and Experimental Growth

This chapter explores the strategic balance between funding proven marketing strategies and investing in experimental initiatives. It highlights the pitfalls of rapid scaling post-investment, emphasizing the necessity for clear ROI metrics and sustainable growth practices.

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