71: The LVMH Strategy, Tiffany’s Punks & Luxury Marketing
Not Investment Advice
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The Luxury Strategy
The key tenant of luxury marketing is this, the you want the ratio of people that know about a brand to be massive verses the amount of people that can afford it. Tiffany will sell you an 80 dollar, like a wrist thing, but they'll also make you a cusin at senns gothis. And jack talked about it with tiffany, actually. He says, the luxury brands, he wants a million dollar piece of jewellry. So they want and alexander arno and a at oxford union, to be accessible. It's jack's one dollar visualized value. That's it. Gali tasterahaa ye Go.
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