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How Two Companies Hooked Customers On Products They Rarely Use - Nir & Far
Nir And Far: Business, Behaviour and the Brain
Building Habits Around Infrequently Used Products
Companies looking to build consumer habits should remember that monetization is a result of engagement, not necessarily other way around. Too many companies focus on getting customers to check out, instead of getting them to check in through an outstanding customer experience. For a financial services firm, a real estate agent or a seasonable business, buying the product or service might not be a habit but creating related habits around the content and community can pay off in reputation, satisfaction and sales.
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