Two Heroes Challenging the Powerful
Climate One
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Crowd Pleading: A Journey From the Head to the Heart
In 2013 your organization, Urgenda filed a lawsuit against the government of the Netherlands demanding a 40% reduction in greenhouse gases by 2020. Even many of your friends said the odds of winning were slim at best. So you developed a tactic called crowd pleading. In the end almost 1000 people joined us as co-plaintives and they were with us all the almost eight years that we had to go to courts.
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