Craters Monotize

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When i started bloggan line, even four years ago, i was one of the only people within my friend group who was doing anything like that. One key factor there is just the ability for craters to monotize. Spotify invested 60 million dollars in their deal with alex cooper from caller daddy. Tik tok introduced a 200 million dollar crater fund. Utu shortz had a hundred milliondollar crater fund. Snapshat has a crater market place. There's a ton of examples that i'm missing as well. But basically, the idea here is that every big te company i can speak to are investing in craters.

Steph has some exciting news to share in today's episode! Listen in to find out.

In this episode, Cal and Steph also cover the rise of the creator economy -- both its promise and pitfalls.

They breakdown why the heightened attention toward creators, whether we can expect a creator "middle class" anytime soon, the importance of IP, and even explore what it truly means to be a "creator"...

Is it the things they build?
Is it the audience they have?
Is it the money the make?

They also cover upcoming trends that they expect to hit this growing "creator economy" including the rise of digital influencers, content automation, crypto, and gaming.

If you'd like to ask Cal or Steph a question for an upcoming AMA episode, we encourage you to submit your questions here!