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How to Make Your Product Greener
Sometimes we lay our own standard down and say this is how we're doing it. This is a project that we did to increase sustainability. And then it's up to your competitor to say, Hey, we did the same thing or we didn't. But what you have to think about is what portion of your manufacturing costs are coming from the material. If you can gain more average selling price in one market because it's green, but it's costing you sales in the other market because the price is higher, that's a tradeoff as well.