Purpose 2030 and benchmarking member needs

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This week, host Heather Horn is joined by Eelco van der Enden, CEO of Accountancy Europe. In this episode, we explore the fast-changing reporting and assurance landscape across Europe, including sustainability reporting and broader regulatory shifts. We examine the forces driving simplification, cross-border alignment, and the future of the accounting profession—and what it all means for companies operating in or doing business with the EU.

In this episode, we discuss:

• 1:55 – The evolving role of Accountancy Europe and how it engages with EU institutions
• 3:35 – Broader forces shaping Europe’s reporting and investment landscape
• 14:55 – Bridging the knowledge gap between the profession, policymakers, and society
• 30:18 – Advice for US companies navigating EU sustainability regulations
• 33:19 – Accountancy Europe’s Purpose 2030 project and industry benchmarking efforts
• 35:35 – AI, digitalization, and their implications for the accounting profession
• 42:05 – Global collaboration, talent attraction, and simplifying regulation

About our guest

Eelco van der Enden is the CEO of Accountancy Europe. He brings over 35 years of experience in business and civil society organizations. Until December 2024, Eelco served as chief executive officer of the Global Reporting Initiative where he led the organisation through groundbreaking changes in sustainability reporting. Eelco previously headed PwC's Global ESG Platform for Tax, Legal, People & Organization Services and has held several senior positions in publicly listed companies, including roles as Head of Treasury, Risk Management, and Tax.

About our host

Heather Horn is the PwC National Office Sustainability and Thought Leader, responsible for developing our communications strategy and conveying firm positions on accounting, financial reporting, and sustainability matters. In addition, she is part of PwC’s global sustainability leadership team, developing interpretive guidance and consulting with companies as they transition from voluntary to mandatory sustainability reporting. She is also the engaging host of PwC’s accounting and reporting weekly podcast and quarterly webcast series.

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