Ep 386 Understanding Your Acquirers BATNA with Susanne Klepsch - Know if you’re building a product or company, incite a bidding war, approach potential acquirers, structuring a winning earn-out, use market research to grow your business, mitigate your r
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How to Start a Company in Europe
We understood that Kellenby was a rising star on the horizon at that time and we just wanted to position ourselves differently. We also thought that you have to do something different and be innovative and not just like, often you can't just be a parody or whatever. The beauty of starting a company in Europe is that there are many public grants available that are really helping you at the beginning. So through those we probably raised over all 700k. And how much equity did you have to give up for that amount of cash? I think it was 15% of 15% one five.
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