Bloomberg Businessweek Weekend - August 11th, 2023
Bloomberg Businessweek
00:00
Beyond Meat's Success in China
In China, just like in a lot of other places, meat is a status symbol. As you rise into the middle class, you want to eat more meat because that means you're more successful. So trying to convince someone who may be just sort of broken to the meat bracket that, hey, actually I have something, it's more expensive. It doesn't taste as good, and you're not really into burgers, but try it. No. What do we know about its health, too? Right: how healthy it is.
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