How to Validate an Idea | Eran Henig, Founder of Thriver
A Product Market Fit Show | Startup Podcast for Founders
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Are You Going in Person or on the Phone?
The more distance you get, the cheaper it is. Putting someone on the ground to go meet with customers is the most expensive one. With restaurants, it was the opposite. We have, I think that we went with a different strategy. All the efforts went to the clients. If the client says yes and they give us a day and they given us a trial, then you go to the restaurants,. It's a game over. The heavy lifting in terms of sales always moved to the higher value.
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