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Do Brasil aos EUA: a potência empreendedora de André Duek | Café com ADM 384
Café com ADM, by Leandro Vieira
A Fórum: Um Símbolo de Status e Memória Emocional
Este capítulo explora a marca Fórum como um símbolo de status no passado, comparando-a à desejabilidade do iPhone hoje. Os participantes discutem a durabilidade emocional das roupas da Fórum e a dificuldade das marcas atuais em criar conexões semelhantes com os consumidores.
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