The Al Franken Podcast cover image

Author and Journalist Joe Conason

The Al Franken Podcast

CHAPTER

The Founding Myth of a Businessman: Unpacking 'The Art of the Deal'

This chapter explores the creation of Donald Trump's public persona through his book 'The Art of the Deal,' primarily highlighting Tony Schwartz's role in crafting its narrative. It discusses how this fictional portrayal has shaped public perception and contributed to Trump's political ascent, framing it as the 'founding myth' of his image.

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