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S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein

JUST Branding

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Envisioning the Future of Brand Success and Visibility

This chapter delves into the changing dynamics of brand visibility and online success, stressing the necessity of a strong brand foundation. The hosts predict a future where direct traffic becomes more prominent as consumers proactively seek out familiar brands, while also discussing the need for a more strategic approach to understand customer journeys beyond traditional SEO metrics.

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