Reimagining Death Care: Cemetery Societies with Cheri Wallace
Seeing Death Clearly
Raising awareness and integration challenges
Jill and Cheri discuss low public awareness of doulas and resistance from funeral industry and institutions to integrate doulas.
Funerals in the United States have become unaffordable for many families, often forcing them into debt, fundraising, or unwanted cremations. This episode features Cheri Wallace, who shares a powerful grassroots solution: cemetery societies. By returning to community-based traditions of shared land and collective care, she believes people can reclaim death care in a way that is affordable, sustainable, and rooted in dignity. The conversation highlights how death doulas, grief awareness, and green burial practices are reshaping how we plan for the end of life.
Cheri explains how personal loss and her sister’s struggles inspired her mission. After seeing her sister forced to turn to GoFundMe for burial expenses, Cheri began searching for a solution. Through prayer and research, she realized that communities once managed death care by pooling small contributions to purchase land and create burial grounds. Today, she is reviving this model through nonprofit cemetery societies. These groups form boards, adopt bylaws, and provide affordable burial options without the financial burden of traditional funeral homes.
Her work emphasizes conscious living and dying, as well as legacy planning. Each member can join with as little as $100, ensuring that no one is excluded from having a burial. The societies also embrace ecological responsibility by avoiding embalming, concrete vaults, and costly caskets. Families may choose self-directed funerals or bring in professionals, giving them freedom and flexibility.
Education plays a key role in Cheri’s vision. With support from the Green Burial Council and guidance from death doulas, societies learn how to operate responsibly and sustainably. Grants and petitions are helping expand the effort nationwide, to create 100 cemetery societies in 100 counties led by trained doulas.
This vision challenges the current funeral industry, which often prioritizes profit over people. By encouraging community, creativity, and healing, Cheri offers a way to honor loved ones while reducing financial strain. Instead of debt and stress, families can invest in meaningful memorials, gardens, or community spaces. It is a return to simple, compassionate death care that empowers individuals to reclaim their right to die with dignity.
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