
Models That Matter: Simplify Sales, Conquer Complexity, and Delivery Value with Simon Bowen and Joe Polish - I Love Marketing Episode #461
I Love Marketing
Visual Models and Business Strategy
This chapter examines the significance of visual models in enhancing strategic discussions and driving deeper insights. It covers the foundational elements needed for successful marketing and business development, as well as addressing misconceptions surrounding these concepts. The speakers also explore the importance of trust in sales and maintaining personal involvement in brands to avoid commoditization.
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