Daniels: I'm curious what you think about the sort of money ball like approach to talent. Can this be quantified? What is your view here? Are there useful tools for us to say quantitatively, this person's more talented than this person? Do we really need to stick in the qualitative realm? You can find physical parallels that you can look at to get a sense of energy, attentiveness and focus. And if you think how many substances fit all of those three markers actually died, coke probably would seem to win.

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