The Importance of Automatism

Our fascination with objects corresponds to a vague cathartic commitment to the object as a sponge of our present selves and histories. Baudrillard emphasizes the significance of automatism, especially in the case of the gizmo and the gadget, or the thingy mijuki. Automatism is simply personalization dreamt in terms of the object. The collection of objects does not merely communicate the malleability of objects, but their sway over us.