Is There a Network Effect?

Success in streaming t v is about which shows you have and what you paid iartists. What i've been thinking about is, so if there isn't a network effect, there is something that happens, which is the word of mouth component. But if you also have exclusivity, rits, it means that atchie, how are you getting people to talk about your shows if it's exclusive? I don't know if the model needsto like this exclusivity model is actually working for the way that we consume content to day.