How to Build the Trust in Founder Lead Selling

One of the most important things about founder lead selling is being superfocused. Once you get one or two in a very specific group, it's much easier to get your third,. Your fourth, your fifth or sixth and build that momentum. The fly wheel to go from one to ten now becomes even faster and less challenging than that zero to one. I always say zero to one actually takes twice as long as going from one to 10.