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Desmond Morris, The Human Zoo, & The Stimulus Struggle

Revolution and Ideology

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The Stimulus Struggle - The Creativity Principle

If stimulation is too weak, you may increase your behavior output by inventing novel activities. If familiar patterns are too dull, the intelligent zo animal must invent new ones. This creativity principle is carried to impressive extremes. Here we move from the realms of occupational trivia to the exciting worlds of fine arts, philosophy and the pure sciences. These have the great value that they do not only effectively combat under stimulation, but also make maximum use of man's most spectacular physical properties - his gigantic brain. Because of these, because of the vast importance of these activities have assumed in our civilization, we tend to forget that they are no more than devices of the stimulus struggle.

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