The Importance of Positioning in Sales

It feels like if you don't start here with your strategy positioning who who you are what you're not to your point right, then you reflect it in your messaging and in your content. It also seems like before you do that trying to impact like reduce churn or improve close rates and things like that is kind of like, you know, getting a bucket and trying to get water out of a ship while like they're still holding it. So I said, let's help them self identify before we ever talk to sales. And this goes back to my swing pool company. A fiberglass pool, a vinyl liner pool, a concrete pool, pros and cons to each one. You can go