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What should we expect from journalism in 2023?
Reuters Institute for the Study of Journalism
The Content Formats That Publishers Will Invest in This Year
In our survey for the last few years, podcast and audio has been the area that publishers say that they are investing in most. 69% say they're going to put more effort into email newsletters. Increasingly, people are trying to bundle that exclusive podcast for subscribers in with the subscription offer. And I think that's the kind of switch that we're seeing.
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