9min chapter

This is Growth! cover image

6x Engagement, 29% Faster Deals: The Art of Strategic Gifting with Kris Rudeegraap (founder of Sendoso)

This is Growth!

CHAPTER

Gifting in the Digital Age

This chapter discusses the integration of gifting tools into existing software platforms to enhance customer engagement while maintaining a personal touch. It highlights the challenges of automation in gifting, emphasizing the need for thoughtful execution based on customer feedback and experiences. The chapter also explores tactical solutions for address collection and the complexities of sending gifts in a hybrid work environment, illustrating the positive impact of thoughtful gifting during the pandemic.

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