2min chapter

The Food Programme cover image

#FoodTok: Mastering the Art of Cooking in Three Minutes

The Food Programme

CHAPTER

Food Trends on Ticktock

Food and respue vidios are a big part of tiktock's success. Shefs, bakers and home cooks have been growing huge audiences. And shops have been reporting spikes in sales of certain products popular with tick tockers. But is it time for me and my food programm colleagues to join in? How much time do we need to invest to the more rough and ready less polished vidio's work? I feel that this is a kind of hopeless enterprise. O wory tick talk is going to be a breeze.

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