How Did You Catapult Your Website Growth?

Sally Kohn: Let's take a step back if we can. Your website trajectory was quick in terms of the growth that it got. It sounds like about 2020 was when maybe 2019 you really started focusing this main site of yours on SEO, maybe go through the growth of that. And what you did along the way to get it towards that, for example, you weren't writing all the content yourself at some point, you probably got some help.Kohn: I actually have more or less what I call a project manager for my main site. And then we have a team of 10 to 15 writers who write all of our content.