How to Rebrand Gamers

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This episode of the besties is sponsored by ritual. Visit ritual.com slash besties to start ritual or add essential for men to your subscription today. The first thing I noticed from this presentation, a lot of new looks for old things. So taking like a thing that we're familiar with and being like, what if we do that again, but different this time?

E3 is dead. Now what? Without one video game event to rule them all, video game publishers are trying a variety of approaches. This week, Sony held its big digital event, showing a bundle of games coming to PlayStation hardware, including a lengthy gameplay clip from Spider-Man 2. Ubisoft also released a trailer for its new Assassin's Creed. What should we make of this news? And what we can expect from the upcoming announcements from Xbox and others? The Resties have the answers!

Get the full list of games (and other stuff) discussed at www.besties.fan. Want more episodes? Join us at patreon.com/thebesties for three bonus episodes each month!