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#BTC 35: How to Do Original Research with Your Podcast w/ Timothy Bauer & James Carbary

B2B Growth

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We're Going to Monetize the Original Research

Most companies that are doing original research do it on an annual basis. Instead of putting all this data together once a year, we're experimenting with releasing a quarterly report every three months and actually charging for that report. So i think the time that we're recording this right now, the thought is, you knowi it's going to be 97 bucks a quarter, or 300 bucks for the entire year,. You can get a piece of that research for free. We'll get you what we'll do a lot of paid advertising around, say, one question, the answer to one of the questions, well, put it in a nice maybe twow.

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