The Growth of the Software Industry

There's no figure that says it's got to be a $1 billion market. A $200 million market, maybe. Plenty big enough for what you want to do. There are probably sub-segments of the markets that are growing. And then also, is there tons of money already in the space? You may have a great idea. Everybody's already like, ad tech. No offense to our ad tech listeners, but it's a space we've avoided like the plague because there's so much money in it.