How Are They Going to Interact With the End Consumer?

Fitness is highly emotional, and it's very behaviorly driven. If you don't understand wha nudges wright a person forward, they're never going to create a lifetime value. So we're not creating ober in this industry. In terms of valuations, that's such an important component. You're not getting a hundred billion dollar valuation because too many, too many subsets of people require different types of products. That's really the crock's right, utopia. But there's a lot of really good ideas out there."

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