317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
GTM Live
00:00
How Do We Change Our Outbound Strategy?
"I am purely aside from all this creating demand ind stuff like that. The thing that i'm rely obsessed about in sales is the buyer experience and the way that companies go about it," he said. "Just by trying to figure out how do we become a lined exactly in our set selling process, with how our buyer wants to buy?"
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