Incumbents Innovating: The Surprising Success of Slack

This chapter discusses the concept of incumbents innovating and outperforming their predecessors, using the example of Slack as a successful case study. It also explores the topics of curiosity, directed curiosity, and the paradox of choice in the modern era. The conversation delves into marketing strategies for industries traditionally seen as boring, authenticity in marketing, and the return of curiosity as a compelling advantage.