China International Import Expo. On-site report!
Round Table China
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The Ethics of Persuasion in Marketing
This chapter explores the foundational principles of persuasion outlined in Bob Cialdini's work, particularly in the context of modern marketing strategies. It examines the impact of social media and algorithms on consumer behavior, highlighting ethical concerns regarding manipulation and transparency in advertising. The discussion also contrasts regulatory frameworks in different countries, stressing the need for ethical considerations to protect consumers from misleading marketing tactics.
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