The NFL's Strategy for Growing Flag Football

The NFL is heavily investing in flag football across the world. It's a non-contact version of the game played internationally as a five on five team. The league wants to make it in Olympic sport and we are currently on a pathway to trying to get that into LA 28. We've got big aspirations as a league internationally and globally for flag. And taking it into school was important to me because it's about if you don't know the sport, if it's foreign to you,. If it's new, you're not necessarily going to go, I'm going to play that out of school straight away. You're going to need the exposure to the sport first to then realise that you