Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead
Sweathead, A Strategy Podcast
00:00
Introduction
Tom Donald is a head of strategy at design studio Reek in Sydney. Tom has been in planning and in strategies since the late 90s. He says we've gone full circle back to where it was in the late 1990s. The goal of the strategist is to make intelligible, develop briefs that are competitively meaningful rather than confusing everybody with jargon.
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Transcript
