Alan, What's the Story Behind Shared Universes?

There was a clear market need for new spins on super heroes, right? And i talk about shared universes and things like that. Part of my career getting made was the fact that the general audience was ok with shared universes all of a sudden. It was a marketing tactic that marvel used aggressively to milk its most dedicated fan base,. To get them to buy comics they wouldn't normally have bought. By making their emotional investment in one property the exploitable to get them to buying a comic from another proetright now. This was what people wanted. So the story is, if you haven't read those early books, there is a character that's mentioned in them who's going between the worlds