Don Draper: The Answer for the Left?

"I think it's really hard for Marxism to explain why people are voting so seriously against their interest," he says. "All they can say is they've been manipulated, and I think you have to say, no, just like you said, if they keep voting against their interest, maybe their desire lies elsewhere." In the first episode of Mad Men, Don Draper tries to translate death drive into advertising in a way that works at both conscious and unconscious levels. 'The whole reason why it's toasted works is because it's avowing that that's happening'