Transformative Leadership Lessons

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This chapter explores the journey of a leader who overcame failures like Crystal Pepsi to drive Yum Brands’ market value from $4 billion to $32 billion. It emphasizes the importance of learning from experience, fostering a culture of feedback, and innovative thinking in achieving business success. By sharing insights from product launches and organizational culture, the chapter serves as a guide for aspiring business leaders to empower and educate the next generation.

David Novak, co-founder and former CEO of Yum! Brands, joins host Jeff Berman to share lessons from scaling one of the world’s largest restaurant companies. Hear how his focus on listening, team recognition, and taking big swings helped grow a fast food empire to a $32 billion market cap. He also reveals lessons from the infamous Crystal Pepsi campaign, how he came up with Cool Ranch Doritos, and what fuels his mission to develop the next generation of leaders. His latest book is: “How Leaders Learn.” David also has a podcast: "How Leaders Lead."

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