The Town with Matthew Belloni cover image

How 'Sound of Freedom' Outperformed 'Mission: Impossible'

The Town with Matthew Belloni

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Introduction

Sound of Freedom, a $14.5 million child sex trafficking drama starring Jim Caviezel, the Tom Cruise of Faith-based Movies, is killing it. Churches and other groups are buying thousands of tickets, so much so that some theaters are sold out, yet empty. Is this a fluke or are there any business lessons from this movie? We've got Lukashaan here to discuss sound of freedom, the low key crowdfunded QAnon adjacent smash of the summer. From the Ringer & Puck, we're talking about a rare TV show none of us has seen before.

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