IKEA—Ingvar Kamprad’s startup from 1943
Talks with Petri
IKEA - A Story I Never Forget
The IKEA founder had a very structured common sense born for noof that it would be known as in Swedish way and hence often caught to the to the key issues. Ema said you know what if I wouldn't have IKEA I would go into pet accessories this is 92 93 well everyone owns a dog or cat or both today and spend millions on anything from food to all kind of different things that they think is important for pets to have right or wrong but that he saw already then because he never traveled in taxes he traveled in buses. He was very sort of stayed close to what was going on in the society and that's I guess another learning that try to avoid when you
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